Privacy Policy

1. Who we are

GSoft is a software development company headquartered in Lahore, Pakistan. We are the data controller for the personal information described in this policy.

GSoft Consulting (Global Software Consulting)
Plot #29, Block-J3, Johar Town, Lahore 54782, Punjab, Pakistan
Email: bd@gsoftconsulting.com
Phone: +92-042-32215942

2. Information we collect

Information you give us

• Contact details such as your name, email address, phone number and company name.
• Project details, messages and files you send through our contact form or by email.
• Job applications, CVs and related information if you apply for a role.

WhatsApp, Messenger and Instagram conversations

When you message one of our business accounts through Meta platforms (including the WhatsApp Business Platform), we receive:

• Your phone number or Meta account ID, and your public profile name.
• The content of messages, media and attachments you send us.
• Message metadata such as timestamps and delivery/read status.

Information collected automatically

• Usage and device data (pages visited, browser type, approximate location from IP address) through Google Analytics 4 and Microsoft Clarity.
• Cookies and similar technologies used by those analytics tools.

3. How we use your information

• To respond to enquiries and messages, including through automated replies.
• To prepare proposals, estimates and to deliver services you request.
• To schedule meetings and follow up on conversations you started.
• To process job applications.
• To understand and improve how our website is used.
• To comply with legal obligations and protect our rights.

We do not sell your personal information, and we do not use WhatsApp or Messenger data for advertising.

4. Automated and AI-assisted responses

Some messages sent to our WhatsApp or Messenger accounts are answered by an automated assistant. Your message content is processed by our workflow automation system and may be sent to an AI language-model provider solely to generate a reply. These providers act as our processors and are not permitted to use your data to train their models. You can ask to speak with a human at any time by saying so in the chat.

5. Legal bases (EEA / UK users)

• Consent — when you choose to message us or accept analytics cookies.
• Contract — to take steps at your request before entering into a contract, or to perform one.
• Legitimate interests — to respond to business enquiries and improve our services.
• Legal obligation — where we must keep records by law.

6. Who we share information with

We share personal information only with service providers that help us operate, including:

• Meta Platforms (WhatsApp, Messenger, Instagram) — to send and receive messages.
• Workflow automation and cloud hosting providers — to run our messaging assistant.
• AI model providers — to generate automated replies.
• Vercel (website hosting), Resend (email delivery), Sanity (content management).
• Google Analytics and Microsoft Clarity — website analytics.

We may also disclose information if required by law or to protect the rights, safety or property of GSoft or others.

7. International transfers

We are based in Pakistan and our providers may process data in other countries, including the United States and the European Union. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

8. How long we keep information

• Chat conversations: up to 12 months after the last message, unless they become part of a project.
• Enquiries and client records: for the duration of the relationship plus up to 6 years for legal and accounting purposes.
• Job applications: up to 12 months after the hiring decision.
• Analytics data: according to the retention settings of the analytics provider (maximum 14 months).

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, restrict or object to processing of your personal information, to data portability, and to withdraw consent at any time. You can also lodge a complaint with your local data protection authority.

To exercise these rights, email bd@gsoftconsulting.com.

Deleting your WhatsApp, Messenger or Instagram data

To have us delete your conversation history and contact details, either email bd@gsoftconsulting.com with the subject “Data Deletion Request” (include the phone number or profile name you used), or send “DELETE MY DATA” in the chat. We confirm within 3 business days and complete deletion within 30 days, except for records we must keep by law.

10. Security

We use reasonable technical and organisational measures to protect personal information, including encrypted connections (HTTPS), access controls and least-privilege access to systems. No method of transmission or storage is completely secure.

11. Children

Our services are not directed to children under 16, and we do not knowingly collect their personal information.

12. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top shows when it was last changed.

13. Contact us

GSoft Consulting (Global Software Consulting)
Plot #29, Block-J3, Johar Town, Lahore 54782, Punjab, Pakistan
Email: bd@gsoftconsulting.com
Phone: +92-042-32215942