GSoft Consulting
UI/UX Design

Design that earns
trust before words.

In-house designers working directly with engineers. From user research and wireframes to production-ready Figma files and scalable design systems — we own the full design quality of your product.

In-house
Designers, not freelancers
Figma
Primary design tool — always
WCAG 2.1 AA
Accessibility standard on every project
No handoff
Designers and devs on the same team

The problem

Agencies hand off a Figma file and disappear. Engineers miss edge cases, implementation drifts from design, and the finished product looks nothing like the mockups.

Our approach

Our designers are embedded in the product team. They attend engineering reviews, answer questions in real time, and iterate on designs as the build reveals gaps — not after it's too late.

The result

A product that looks and works exactly as designed — because the people who designed it were present throughout the build, not just at the beginning.

What's Included

Research to
production assets.

From understanding your users to handing engineers everything they need to build — all in one engagement.

User research & personas

Interviews, surveys, pain-point mapping

Information architecture

Sitemaps, user flows, navigation models

High-fidelity Figma designs

All screens, states, and interactions

Design system / component lib

Tokens, variants, documentation

Interactive prototypes

Clickable Figma flows for testing

Usability testing

Moderated sessions, recorded insights

Accessibility (WCAG 2.1 AA)

Colour contrast, focus states, ARIA

Dev handoff

Annotated specs, token exports, assets

3 months post-launch support

Iterations, new screens, consistency

Our Process

Research to handoff
in 7 weeks.

A structured design process that produces validated, engineering-ready Figma files — not beautiful screens that can't be built.

01Week 1

Discovery & Research

We run stakeholder interviews, review competitor products, and (where possible) talk to real users. We map pain points, define goals, and establish what 'success' looks like before touching Figma.

Deliverables

  • Research synthesis
  • User personas
  • Competitive analysis
  • Design brief
02Week 2

IA & Wireframing

We sketch information architecture, user flows, and low-fidelity wireframes for the core screens. Fast and iterative — we're testing structure before we invest in visual detail.

Deliverables

  • Information architecture
  • User flow diagrams
  • Low-fidelity wireframes
  • Navigation model
03Week 3–5

Visual Design

High-fidelity Figma screens following the visual language we established. We design every state — empty, loading, error, success — so engineers have no ambiguity when building.

Deliverables

  • High-fidelity screens (all states)
  • Component library (Figma)
  • Visual style guide
  • Interactive prototype
04Week 5–6

Design System

We formalise the design language into a scalable token-based system. Colours, typography, spacing, shadows, and component variants — all documented and ready for the engineering handoff.

Deliverables

  • Design tokens (JSON export)
  • Component documentation
  • Spacing & grid system
  • Icon library
05Week 6–7

Testing & Handoff

Usability testing with real users where time allows. Then a thorough engineering handoff — annotated specs, token exports, asset packages, and a walkthrough call with your development team.

Deliverables

  • Usability test report
  • Annotated dev specs
  • Asset exports (SVG, PNG)
  • Handoff walkthrough
Tech Stack

Figma-native,
code-aware.

We work in the same tools your engineers respect — no PDFs, no static images, no mystery asset packages.

Design
FigmaFigJamLottie / After EffectsPrinciple
Systems
Design Tokens (W3C)StorybookZeroheightSupernova
Research
MazeHotjarUserTestingDovetail
Handoff
Style Dictionary (tokens)SVG exportsComponent annotations
Brand
Adobe IllustratorAdobe PhotoshopMotion design (GSAP)
Specialisations

Three ways we
work with you.

01

Design that earns trust, then revenue.

UI/UX Design

Our in-house designers work directly with the engineers building your product — no handoff gap, no translation loss. We research your users, design for their context, and validate decisions with real testing before any code is written.

  • User research — interviews, surveys, testing
  • Information architecture and user flows
  • High-fidelity Figma screens (all states)
  • Interactive prototypes for stakeholder review
  • Accessibility-first from the first wireframe
02

Build once. Scale forever.

Design Systems

A design system is the single source of truth for your product's visual language. We build token-based systems in Figma that map directly to code — so your designers and engineers are always speaking the same language.

  • W3C Design Token format with JSON export
  • Figma component library with full variants
  • Storybook integration for engineering
  • Documentation site (Zeroheight or Supernova)
  • Governance process for contribution and updates
03

Stand out before anyone reads a word.

Brand Identity

A logo is not a brand. We develop complete visual identities: logo system, typography, colour palette, iconography, and usage guidelines that hold up across digital products, marketing, and print.

  • Logo system (primary, secondary, icon mark)
  • Typography selection and pairing
  • Colour system with accessible pairings
  • Brand usage guidelines document
  • Motion language and microinteraction style
Who It's For

For teams who know
design drives growth.

Product Teams

You're building a product and need design that goes beyond making things look nice — design that reduces churn, increases activation, and makes your support tickets disappear.

  • Building a new product or feature set
  • Existing design is inconsistent or confusing
  • Want to establish a scalable design system

Growing Startups

Your product has grown organically and the design has accumulated inconsistencies and debt. You need a redesign and a system that keeps things consistent as the team scales.

  • Design inconsistencies slowing development
  • Multiple designers producing conflicting work
  • Preparing for a fundraise or product launch

Enterprises Modernising

Your internal or customer-facing tools look like they were built in 2012 because they were. You need a modern, accessible redesign without disrupting the business.

  • Legacy systems needing modern UX
  • Accessibility compliance requirements
  • User satisfaction scores lagging competitors
FAQ

Common
questions.

Can't find what you're looking for?

Ask us directly
Do your designers work with engineers or is there a handoff?
Our designers and engineers are on the same team — they attend the same standups and review sessions. There is a formal handoff document (annotated Figma specs + token exports), but because designers are part of the same project team, they can answer engineering questions in real time and iterate on designs as implementation reveals edge cases.
What's included in a design system?
A complete design system includes: Figma component library (with all variants and states), design tokens in W3C format with a JSON export that maps to CSS variables or Tailwind config, a spacing/grid system, icon library, motion guidelines, and a documentation site or Storybook integration. The scope is defined during discovery based on your product complexity.
Do you do user research or just visual design?
Both. We always start with at least a lightweight discovery phase — even if it's reviewing your analytics, running a heuristic evaluation, and mapping existing user flows. For products where we have access to users, we run moderated usability sessions and synthesise findings before committing to screen designs. We don't design in a vacuum.
Can you redesign an existing product?
Yes. We start with a UX audit of the existing product — identifying usability issues, inconsistencies, and areas of friction using heuristic evaluation and (if possible) user testing. We then prioritise issues by impact and effort, and redesign iteratively rather than a big-bang full redesign, which minimises disruption to your existing users.
How do you handle design for multiple platforms (web + mobile)?
We design for platform conventions. Web and mobile share the same design language, tokens, and components — but navigation patterns, touch targets, and interactions are adapted for each platform. We produce separate component specifications for web (React) and mobile (React Native) to avoid the 'just shrink the desktop' mistake.
Do you deliver brand identity as part of a product design engagement?
We can, but it's scoped separately. A brand identity project (logo, typography, colour palette, usage guidelines) typically runs 3–4 weeks before the UX/product design work begins. If you already have a brand identity, we apply it consistently across the product — if it needs updating, we can do both in one engagement.
Ready to start?

Let's design
something great.

Tell us about your project. We'll get back within 24 hours with a clear scope, timeline, and transparent pricing.